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Go Texan

Cowboys of the Waggoner Ranch is proud to be an official Go Texan product. The Go Texan logo is a mark that “celebrates, promotes and supports the business savvy and plainspoken grit Texas agriculture is known for throughout the world.” That’s a mission that resonates with us and the Waggoner cowboys’ story.

“Whether it’s grown, sewn or served up on a plate, more than 26 million Texans shop, travel and dine out in support of Texas business and agriculture, looking for the GO TEXAN mark to light the way.” 
from the GO TEXAN website


Photographer Jeremy Enlow printed the first two runs of books in Fort Worth. The latest run was printed in Dallas. Committed to supporting local business with maximum production quality, Jeremy self-published the hardcover Cowboys of the Waggoner Ranch. The book design was handled by Paradigm Creative, also from Fort Worth. This book is 100% Texan, and we’re proud of that.

Go Texan when you buy Cowboys of the Waggoner Ranch

“I wanted to create a book the cowboys would be proud of.”

“When we first had the idea about the book, I figured if we could break even I would be extremely happy,” says Jeremy. “This was the first book I’ve published, so I didn’t really know what I was getting myself into. I wanted to create a book the cowboys would be proud of and people would display on their coffee table. That was my initial goal. We printed on the best paper we could find and had full color on every page along with all the bells and whistles.”

He continues, “Printing bids were much cheaper in Asia, but for this book not only did I want it to be printed in the United States but specifically in Texas. It is important to me to know the working conditions are safe and people are being treated fairly. Texans, myself included, are proud of their state. I consider it a great achievement that this book was 100% made by Texans in Texas.”

Thank you to everyone who has purchased the book and helped support Texan businesses.

#GoTexan and get yours today!